The Calm Content Partnership
Monthly Instagram strategy and confidence without the content chaos
What it is
A monthly 1:1 content partnership designed to give you a clear, strategic month of content, without the overwhelm of a huge list of ideas to work through on your own.
This isn't about churning out more content. It's about 12 pieces of content that each have a job to do, built around a proper funnel so your content is quietly working for your business, not just filling space.
What this changes
Instead of guessing what to post or drowning in a list of ideas you'll never get through, you'll have:
- A clear content plan for the month, already mapped to a purpose
- Hooks and captions ready to copy and paste, written in your tone
- Simple video training so you feel confident bringing each post to life yourself
- A content mix that grows your audience, nurtures the ones who are watching and converts the ones who are ready
- Confidence that every post is pulling its weight
This is where direction replaces chaos.
How the Calm Content Partnership works
Talk through your ideas, offers, audience and stories for the month ahead
Turn those thoughts into 12 pieces of content with a clear purpose
Walk away with 12 ready-to-use hooks, captions and the know-how to create them
What’s included
- 60-minute monthly 1:1 call (via Zoom)
- 12 pieces of content each month, built around a simple funnel: 4 to grow your audience, 4 to nurture and build trust and 4 to convert into enquiries and sales
- Fully written hooks and captions for each post, ready to copy and paste
- Content shaped around your own stories and client stories, so it sounds like you and speaks directly to your audience
- Video training on how to edit a reel in the Edits App
- Video training on how to edit a carousel in Canva
- A focused content plan that minimises your stress levels
**Please note: captions and hooks are provided ready to use, and you'll have simple video training to guide you through creating your own reels and carousels. Think of it as your words done, and the know-how to bring them to life, yours to create.
Let’s turn your ideas into content that sells - calmly and consistently.
Commitment
3-month minimum because new habits take a little time to settle.
Perfect for you if…
✔️ You want a content plan with real strategy behind it, not just a load of ideas ✔️ You're happy to film & design your own posts, with a bit of guidance
✔️ You want Instagram to support your business
✔️ You need calm accountability and expert guidance
Words from my Clients
I enjoyed a Power Hour with Laura who clarified lots of marketing ideas which has been buzzing in my head but not fully formed or committed to paper, plus useful tips for how to implement these ideas. It was just the focus-giver that I needed!
Claire Seager Pilates
Laura has given me the confidence I needed to restructure my pricing. Whereas before I was apologetic about what I thought I could 'get away with charging,' now I can both see my worth and understand my positioning in the market. What's more I know that Laura will help me to take my services to market and that they will be a success! Thank you.
Kate Hughes Meditation
“Laura is efficient, knowledgeable and dedicated to supporting my business and its growth. She goes above and beyond any brief and I feel she is totally invested in helping me to build and sustain Lizzie Smith Hypnotherapy. I would recommend her highly.”
~ Lizzie Smith Hypnotherapy ~
“Laura approached beauty bloggers and influencers for reviews, and provided me with marketing strategy. Laura is both efficient and friendly; she really cares about her clients and goes above and beyond to promote the brands she represents. Laura really invested herself in my brand and has continued to put us forward for opportunities long after we stopped working together. Laura gave my brand a boost in the early days to make it visible and build my following; I would not hesitate to recommend her services.”
~ Skinirvana ~
“Laura is professional and approachable and is always ready to go the extra mile in terms of the time she invests in me. She is creative in her outlook to marketing and has been invaluable in helping me to set up my website and social media marketing."
~ The Garden Fairy ~
“Laura is excellent and I would highly recommend her! Laura manages our social media, website and content and really does a fantastic job. The content Laura puts together for us is relevant, engaging and written with a lovely tone we are very lucky to have her!”
~ Pinnacle Event Staff ~
“Laura has helped us at Snobs and Cobblers with many things, things that I know would take me all day Laura has done within the hour looking better than anything I could have done and without the stress. Our social media looks a lot better and has consistent content going on. I would highly recommend Laura's services.”
~ Snobs & Cobblers ~
I'm so pleased I started working with Laura. Finally having a plan and someone to hold me accountable is what I needed!
Fieldhouse Coffee
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