Wellness Experts: Here’s Why You Need a Google Business Profile

If you are a therapist, coach or wellness expert offering services online or locally, one of the easiest (and free) ways to boost your visibility is by setting up a Google Business Profile.

It’s one of those simple powerful tools that so many business owners overlook. But if someone’s searching ‘reflexologist near me’ or ‘hypnotherapist in (your town)’, it’s the profiles with Google listings that pop up first, especially in those top map results.

Let’s discuss what it is, why it’s so useful and how to get it set up.

What is a Google Business Profile?

A Google Business Profile, is a free online listing that makes your business show up in:

• Google Maps
• Local search results
• That panel on the right-hand side when people Google your business

You can include your contact information, website, hours, services, photos and client reviews. It’s like your digital shopfront, helping people get a feel for who you are before they even land on your website.

Why It’s Brilliant for Wellness Experts

Even if you already have a lovely website or active social media, your Google Business Profile adds an extra layer of visibility and trust. Here’s why it’s a no-brainer:

You show up in local searches

When someone nearby searches for what you do, Google shows them your profile, making it easier for them to choose you.

You build trust through reviews

Positive testimonials help new clients feel more confident about booking with you.

You highlight your services

You can list everything you offer, Reiki, reflexology, hypnotherapy, counselling, along with clear descriptions and pricing if you choose.  

You make it easy to get in touch

Your contact details are all in one place: phone number, website, email, and even directions if you work in-person.

You look polished and professional

Having a complete, up-to-date profile shows you’re active, credible and running a real business.

How to Set Yours Up (step-by-step)

Don’t worry – this won’t take too long. Here’s how to get your profile live:

1. Go to www.google.com/business  
2. Click ‘manage now’ and sign in with your Google account
3. Enter your business name
4. Choose a business category like ‘massage therapist’, ‘hypnotherapist’ or ‘coach’
5. Add your location – if you work from a clinic or home, pop in the address. If you’re fully online, you can skip the address and add the areas you ‘serve’ and you will show up in those local searches
6. Add your contact details: phone number, website, email
7. Verify your business – Google usually posts a code to your address for confirmation or can also contact you via email, SMS, video or phone call.  
8. Once verified, login and:
   1. Set your business hours
   1. Upload a profile photo and cover image
   1. List your services and pricing
   1. Add a short ‘about’ description

Extra Tips for Wellness Experts

• Use location keywords in your bio. For example: I offer massage therapy for chronic pain in Windsor.
• Ask happy clients to leave reviews. Just a few 5-star reviews can seriously boost your credibility.
• Add photos of your therapy room or space. This helps potential clients feel more comfortable before they even meet you.
• Keep your hours and info up to date. Especially around holidays or if you offer flexible online appointments.
• Post updates occasionally. You can share quick updates or seasonal offers right on your profile.

Do you need help setting up your Google My Business Profile?

If you would rather not DIY this, I can help. Whether you are starting from scratch or need help polishing your existing profile, I can walk you through it or handle it for you. Get in touch and we can get your business showing up exactly where it needs to be.